Partner Spotlight: Conscious Clarity

Native are delighted to announce an inspiring partnership with Conscious Clarity, a leading UK-based neurodiversity training and coaching organisation.

For every new client Conscious Clarity takes on, they will sponsor the protection of a Square of rainforest with Native, combining their shared mission to help both people and planet flourish.

Franck Brown, the founder of Conscious Clarity, explained the deeply personal origins of his company. "The business itself came about after my own ADHD diagnosis, aged 30, and that of my mother shortly afterwards. I realised then the importance of understanding neurodiversity not just for myself but for us all," he shared. "Understanding the impact and the benefits of neurodiversity, and how we are all different — that’s a positive thing."

Brown, who spends his days working with organisations and individuals to understand and leverage the benefits of neurodiversity, noticed an analogy that transformed the way he viewed his company’s mission. "It dawned on me one day that there’s a beautiful analogy with biodiversity, right? Our planet is richer, happier, and healthier because of biodiversity. And as a result, I wanted the business to have some sort of link between the neurodiversity I talk about all day and the biodiversity we have all around us," he explained.

This realisation spurred Franck on to reach out to Native and look at becoming an early partner. Native’s approach to protecting the rainforest goes beyond simply planting trees to encompass the sequestration of carbon, the protecting of biodiversity and supporting indigenous communities. 

"I saw Native and thought, yeah, this looks like something for us. The idea of protecting our planet one Square at a time... appealed to me," Brown said. "It’s much more than just planting a tree—it’s about sustainable, long-term impact rather than just a flash in the pan."

Through this partnership, Conscious Clarity now contributes to Native on behalf of each new client they onboard, and is even going as far as back-dating it for every client they’ve worked with in 2024. "We’ve been looking for someone credible to partner with on this front, and for every new client we get, we’ll be making a contribution through Native," said Brown. This initiative ensures that every project Conscious Clarity undertakes has a tangible environmental benefit on biodiversity beyond the work we do with people day-to-day around neurodiversity.

Brown emphasised how the partnership resonates with both their customers and their values. "It’s really important to protect our biodiversity just as well as it is to protect our neurodiversity and mental health," he said. Clients, too, have embraced this shared purpose. "Our customers have been really excited about this. They’re pleased to hear that every piece of work we do together ladders up to something that benefits them, benefits us, and ultimately benefits the planet as well."

At the heart of this collaboration lies a shared vision of interconnected richness: just as biodiversity enhances ecosystems, neurodiversity brings strength and innovation to human communities. "There’s such a beautiful link between the two," Brown reflected. "Both make the world a richer place for all of us."

By combining forces, Conscious Clarity and Native UK are creating a model for how businesses can weave social and environmental goals into their operations. Together, they are demonstrating how protecting both human and natural diversity can yield transformative benefits for society and the planet.